Selecting a good trademark is an important step in protecting your brand and building a strong reputation for your business. Here are a few tips on how to select a good trademark:

Make it unique and distinct: Your trademark should be unique and distinct from any other existing trademarks, so it can be easily identified and distinguished from similar products or services. The scope of protection will be broader when the trademark is distinctive.

Make it memorable: A good trademark should be easy to remember and easily recognizable, so it can be easily recalled by consumers.

Make it easy to spell and pronounce: A trademark that is easy to spell and pronounce is more likely to be remembered and recognized by consumers.

Make it versatile: Your trademark should be versatile and able to be used across different platforms and mediums, such as print, digital, and broadcast.

Scalability: The trademark should be able to grow with the company and adapt to new products or services.

Future-proofing: Consider trademarks that will not become dated or go out of style quickly.

Avoid using generic terms: Generic terms are not protectable as trademarks, so avoid using them in your trademark.

Avoid using descriptive terms: Descriptive terms also are not protectable as trademarks, so avoid using them.

Registerability: Trademarks that are considered scandalous or immoral may not be registerable.

Adopt a coined word: Coin or create a new word which has no reference to the goods/services upon which it is used. 

Adopt an arbitrary or fanciful word: Consider an arbitrary word which has no relevance to the goods/services upon which it is used. 

Conduct a trademark search: Before finalizing your trademark, conduct a trademark search to ensure that it is not already in use by someone else.

Consider hiring a trademark attorney: A trademark attorney can help you navigate the legal process of trademark registration and ensure that your trademark is properly protected.

Ultimately, the best trademark is one that is unique, memorable, easy to spell and pronounce, versatile, and not already in use by someone else. And it’s worth doing some research on the area of your business, your target market and competition to make sure your trademark aligns with your brand and strategy.

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